Learning & Facilitation

European Union Delegation · Zambia

Facilitator and advisor to the EU Youth Sounding Board

I design and facilitate the workshops, coach members, write the reporting and advise on communications for key events. 90% rated the first five-day program 5/5, and a second workshop is underway.

SDO Consulting · Client: Unitel · Angola

Measure. Train. Measure again.

Mystery shopping and training across every Unitel store in 18 provinces, for around 2,000 staff. Scores improved 25–30%.
I joined as a trainer and became project manager.

ManpowerGroup · For Worten · Portugal and Spain

Leading the training team

I led a five-person team responsible for onboarding and training in a high-volume customer service operation, and cut onboarding time by around 30% while keeping service quality.

RISE · For Ucall · Angola

Training the trainers

Programs for Academia Ucall's trainers and Ucall's marketing team, from using AI in training to designing online learning and storytelling for digital marketing.

Founder Institute · Angola

Brand thinking for founders

Workshops, pitch deck reviews and one-to-one advice on branding decisions for a cohort of early-stage founders in Luanda.

Communications & Brand

Luanda International School · Angola

The function behind the message

A communications department built from zero, connecting brand, content and family engagement to admissions, and steering families through COVID.

Ucall · Reporting to the CEO · Angola

Customer insight and the message

Working closely with the CEO and senior leaders on business development pitches and monthly client reports for Unitel and TAAG. I led customer insight and internal communications, created the visuals for Customer Experience Angola 2016, and designed Uxperience, a learning week for 350+ contact center assistants.

NexGen Talent · Ethical Employer · Australia

Better workplaces, brighter classrooms

Research-led brand strategy, positioning and visual identity for a confidential evaluation and recognition scheme for ethical employment in international schools.

JUMP! Foundation · Thailand and Canada

The message had to sell

A brand refresh (colors, type, imagery, messaging and website) plus marketing and business development. One launch: 150+ participants and US$50,000+ in three months.

Shei Ascencio · Educational Consultancy · Canada

Empowering education, inspiring action

Brand strategy, visual identity and website for an educational consultancy who helps international schools put learning, action and wellbeing at the heart of their mission.

American International School of Lusaka · Zambia

Students as storytellers

Communications strategy and student media mentoring for the Global Issues Service Summit with 231 students from 13 countries.

Odonata First Aid Kits · Zambia

Made for when things go wrong

Go-to-market strategy and product photography for a Zambian first aid brand designed by a paramedic and a nurse, from positioning four kits for different settings to the sales brochure.

Evok Jewellery · Thailand

A Portuguese jewellery legacy, retold for a new audience

Brand strategy, visual identity, and lifestyle and product photography for the direct-to-consumer brand of José Joalharia, a Portuguese silver jeweller based in Bangkok.

“This event has your fingerprints all over it! Thank you for helping our kiddos and community.”

- Fiona Moss, Secondary Co-Principal at American International School of Lusaka, Zambia

“Highly recommended branding services, we loved working with you and loved the results!”

- Yael Cass, Ph.D., NexGen Talent, Australia

“A well-guided, competent program that broadened my horizons. Gonçalo was always available and quick to answer every question. A good trainer!”

- Jorge de Mendonça Carrão, Owner at MCA Architects, Portugal

“Gonçalo is very focused in what he does, aiming excellence and efficiency. Very kind person, with great soft skills.”

- João Barbosa, Senior Partner at Leverage, Angola

What people say

Before all of this, I spent 13 years in retail and telecoms in Portugal: selling at Loja Box (Grupo Auchan), leading a sales team at Radio Popular, and looking after VIP clients in after-sales at Optimus. It's where I learned that a brand is only as good as what the customer actually experiences.

Where it started

What do you need someone to take on?

A learning program or workshop that changes how your people lead, serve, sell or communicate. A communications or brand project. Or a role in your team. Tell me what you're working on, and let's see where I can contribute.